Automations for ecommerce
Lead capture to CRM for ecommerce
If you run a two-person ecommerce brand shipping a few hundred orders a month, you've probably seen it: carts get abandoned and nobody follows up. This lead capture flow takes that job off your plate. Every lead from every source lands in one place, tagged and ready to follow up.
Why online stores ask for this
Carts get abandoned and nobody follows up. Nobody at a two-person ecommerce brand shipping a few hundred orders a month signed up for that part of the job, and the lead capture flow handles it.
What it looks like in practice
Picture a two-person ecommerce brand shipping a few hundred orders a month. Leads used to arrive from three places and get copied by hand. Now each one lands in HubSpot within a minute with its source tagged, and duplicates are merged.
How it works for ecommerce
Once the lead capture flow is running for a two-person ecommerce brand shipping a few hundred orders a month, this is the sequence.
- Lead sources are connected: forms, ads, email and portals.
- Each lead is cleaned up and de-duplicated.
- It's added to HubSpot with source and tags.
- The right person is notified.
- A weekly digest shows leads by source.
Tools it connects to
For online stores, I usually connect it to Klaviyo, Google Sheets and HubSpot. It runs on n8n and Gmail behind the scenes.
Questions from online stores
Does the lead capture flow work with Klaviyo?
Often, yes. Before building the lead capture flow I check your Klaviyo account and plan, because some features depend on API access. If there's a gap for your ecommerce setup, you'll know before you pay anything.
How long does it take to set up for online stores?
Plan on 3 to 5 days from the day I get access to your accounts. Most of that is testing with your real orders and messages, so nothing goes live until it behaves the way you want.
Will my shoppers notice anything?
Not directly. The lead capture flow works in the background for your team. What shoppers notice is a quicker, better informed reply.
Want this for your ecommerce business?
Tell me how your ecommerce business handles this today. I'll reply with what I'd build, what it costs and how long it takes.
Get this built