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Automations for ecommerce

Past customer win-back for ecommerce

Here is what the win-back flow does for online stores. Finds people who haven't been back in a while and sends a personal reminder. It's built for one familiar headache: carts get abandoned and nobody follows up.

What this fixes for online stores

Carts get abandoned and nobody follows up. Nobody at a small online store selling homeware with one person on fulfilment signed up for that part of the job, and the win-back flow handles it.

What it looks like in practice

Imagine a small online store selling homeware with one person on fulfilment. Every week the workflow finds shoppers whose last visit was a while ago in WooCommerce. Each one gets a short personal message with a link to book. Replies come straight to you.

How it works for ecommerce

Here is how the win-back flow runs day to day for online stores.

  1. A workflow checks WooCommerce for people who haven't returned.
  2. They get a short, personal message.
  3. It includes an easy way to book or buy.
  4. Replies come to you.
  5. You see who came back.

Tools it connects to

For online stores, I usually connect it to WooCommerce, Klaviyo and HubSpot. It runs on n8n, Twilio and Google Sheets behind the scenes.

  • WooCommerce
  • Klaviyo
  • HubSpot

Questions from online stores

Does the win-back flow work with WooCommerce?

It depends on your WooCommerce plan. Some tools open their data through an API and some keep it locked, so before we start I check what yours allows. If a direct connection isn't possible, I'll say so and suggest a workaround before you pay anything.

What happens if something breaks?

The win-back flow sends you an alert when a step fails, so it never fails quietly in the middle of a busy week. You can fix small things with the notes I leave, or add the care plan at $49 a month and I'll handle it.

What will my shoppers see?

They'll see a personal message reminding them you're there. I write the wording with you so it sounds like your ecommerce business, and you approve it before launch.

Want this for your ecommerce business?

Tell me how your ecommerce business handles this today. I'll reply with what I'd build, what it costs and how long it takes.

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